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Unbrandable: How to Succeed in the New Brand Space By Adam N. Stone
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- Sales Rank: #2958804 in Books
- Published on: 2015-07-14
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .80" w x 6.90" l, 1.23 pounds
- Binding: Flexibound
- 184 pages
Review
“[Outlining] the world of ‘unbrandables,’ both unbrandable people, a new consumer group that rejects inauthenticity and materialism, and unbrandable brands, those products that have found a way to connect with these consumers . . . this work offers a provocative discussion on how consumers and brands interact and will satisfy those interested in marketing, advertising, or consumer behavior.” (Library Journal)
“Adam N. Stone has identified a subculture that refuses to crow up, settle or sell out. But will they buy in? To answer that question, Stone defines the space where brands must operate if they are to reach the unbrandables.” (Communication Arts)
About the Author
Adam N. Stone, aka King Adz, is a filmmaker, author, and creative director of 100proofTRUTH, an online magazine that celebrates urban culture. His previous books include The Stuff You Can’t Bottle.
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